JBL tasked us with designing and executing a photoshoot featuring their ambassador, Clix, to showcase both their headphones and portable products. The concept for the portable shoot was heavily inspired by Clix’s personality and interests, while also highlighting the on-the-go nature of the portable speakers. For this project, I worked in partnership to develop the initial concept, utilized AI tools like Midjourney and Adobe Firefly to generate ‘sketches’ for individual shots, and designed the feature graffiti wall, which will be used in this campaign and campaigns to come.

ECD: Sherri Krekler CD: Kevin Forister AD:Ellen Brown