Hut Rewards Emails
Every month, Pizza Hut sends out email communication to their rewards members. As a part of the e-commerce team, I have designed, illustrated and animated emails ranging from holiday specific themes to window topics and partnerships.
CD: Ariel Munthe CW: Scott Allen, Ryan Vasko, James Haffner
Hut Rewards Merch
The Pizza Hut e-commerce team designed and produced exclusive merchandise as a redemption option concept for our CER clients to explore the potential for the Hut Rewards program.
CD: Ariel Munthe & Sarah Holmes CW:Ryan Vasko, James Haffner
Cabane by Pizza Hut
Every April Fool’s Day, the CER team is tasked with creating a convincing fake product to be promoted via email and social channels. In 2024, the concept was Pizza Hut but make it skincare. Cabane is my take on an elevated skincare brand from the minds at Pizza Hut. All the items are using pizza related ingredients that would surely excite skincare enthusiasts.
CD: Ariel Munthe ACD/CW: Scott Allen
Rebrand Concept
In 2023, Pizza Hut was looking to undergo a brand transformation in order to appeal to a younger audience to achieve an overall feeling of modernity with the brand. My proposed redesign was updating the colors to lean more into a retro-modern feel and adding texture to elevate our existing, updated photography. The overall look creates an impactful and modern brand while still keeping true to classic Pizza Hut elements. After making it to the final rounds of approvals, this brand was not chosen overall but the sticker elements still exist in many parts of the current branding.
CD: Nathan Beckham ACD: Ariel Munthe
Landing Page
In 2023, Pizza Hut tasked us to design a webpage that shares Pizza Hut’s good food story in a crave-able, authentic and modern way to resonate with their target customer. This design really leans into crave-ability by using a ‘food porn’ highlight reel as the header and updated ‘lick the screen’ photography. I’ve also utilized modern and eye catching callouts and throughout the design to appeal to their younger Gen Z audience.
CD: Nathan Beckham ACD: Ariel Munthe CW: Scott Allen