Pizza Hut, in partnership with NBA2k, created an in game event in which players had access to various Pizza Hut specific items and deals ranging from apparel and accessories to courts and vehicles. This concept heavily focused on trends and the culture of NBA2k users. For this partnership, I designed a t-shirt that was featured on the partnership announcement with in the game and a 3v3 court with accompanying signage.

Silver winner of AAF Dallas 2024 - Branded content & Entertainment for Online/Interactive

GCD: Tyler Kitchens CD: Ariel Munthe ACD/CW:Scott Allen