Sweet Pea
As a branding and web design exploration, I decided to create Sweet Pea Sparkling Herbal Tea, a company with the mission to provide the highest quality herbal tea with a touch of sparkle. Each drink starts with high quality green tea, infused with organic and ethically sourced herbs, ending with a touch of natural sweetener and sparkling water. For the overall design, starting with the logo, I wanted to create a sophisticated mark featuring the brands namesake flower to draw importance of ingredients. For the remaining elements, I kept it simple and clean with bold color blocking and an added a touch of playfulness with illustrations and copy to bring overall branding together.
Sown Handcrafted Goods
During lockdown, I created Sown Handcrafted Goods specializing in hand designed and crafted art. The pieces feature hand sewn plants on abstract hand painted backgrounds. The branding itself focuses on aspects of my childhood and growing up in the south with the primary motifs being a pecan and magnolia tree as the works focus on plants insects as the main inspiration. The name is derived from the word 'sow' meaning to plant seeds and 'sew' the act of sewing, in this case on canvas.
