I was commissioned by a friend of South Texas Coffee Initiative to create a series of logos to be used on a variety of different merchandise, packaging, and social media. These logos were kept a secret from the owners so the only design direction I was given was Texas and coffee. My approach was to create a range of multipurpose logos that could be used on anything from signage to hat embroidery. The color choices are to maintain a masculine feel and elude to coffee without using strictly earth tones. The final logos were a hit with the owners and are currently in the process of being made into merchandise.