Feminista; a fictional beer company by women, for women. I created this fictional company in direct opposition to the traditional marketing of products directed toward women. Women’s products are usually pink and frilly. I wanted to create the complete opposite of that while still using shades of maroon to echo the traditional pinks used in ‘feminine’ packaging. I was strongly inspired by propaganda posters and the obvious reference of Rosie the Riviter and Frida Kahlo. This particular brew would be a dark, rich brew with bold flavors; no frills, no bs. This a beer for the feminist with a sophisticated beer palette.
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